A Creative Suite Built on AI

Recraft is a browser-based design studio that combines text-to-image generation, vectorization, mockup creation, background editing, and advanced stylization controls. Users interact through intuitive prompts and visual tools to quickly explore ideas and transform them into finished graphics suitable for branding, marketing, and creative projects.

Core Visual Generation Tools

Text-Driven Image Creation

Users can generate unique visuals from natural language descriptions using Recraft’s proprietary models, which emphasize photorealism, detailed rendering, and flexibility in artistic style.

Vector and Scalable Output

The platform supports conversion from raster to vector graphics (SVG), enabling designers to create scalable logos, icons, and illustrations with crisp edges and professional quality — a key advantage for brand and UI projects.

Mockups and Scene Visualization

Recraft includes tools to turn generated or uploaded images into realistic product mockups, helping visualize design concepts in real contexts such as packaging, apparel, or digital interfaces.

Background & Object Editing

Features like background removal, inpainting, and outpainting let users refine or expand images with precision, making it easy to isolate subjects or extend designs beyond original borders.

Brand Controls and Custom Styles

Recraft allows creators to define and maintain custom visual styles, including consistent color palettes and thematic aesthetics, across multiple assets. This is particularly valuable for teams and brands that require unified identity across campaigns and platforms.

Workflow Enhancements

Infinite Canvas & Layer Tools

The platform supports infinite canvas workflows — offering flexibility to design, iterate, and organize visuals without traditional spatial constraints. Users can play with layers, group elements, and fine-tune layouts.

Team Collaboration Features

Recraft’s workspace can support real-time collaboration, enabling teams to co-create and share design assets seamlessly across projects and stakeholders.

Recraft’s core AI models, especially the Recraft V3, have been recognized for high fidelity and improved responsiveness to detailed prompts, generating raster and vector outputs with robust composition and controlled stylistic variation.

Where It Fits in Creative Workflows

Recraft is suitable for a range of use cases:

1. Brand designers creating consistent visual identity systems.
2. Marketing teams generating campaign graphics at speed.
3. Product creators building icon sets and interface visuals.
4. E-commerce sellers creating product mockups and promotional visuals.

Community Feedback & User Experience

While many users appreciate Recraft’s broad feature set and creative potential, community reviews reveal mixed experiences with platform performance, support responsiveness, and feature stability — suggesting areas for improvement in reliability and customer service.