What Is Looka?

Looka is a cloud-based design service that leverages artificial intelligence to create custom branding assets based on user preferences such as company name, colors, styles, and icons. Originally known as Logojoy, Looka has evolved into a full branding toolkit that goes beyond logo generation to include comprehensive brand materials and web design features.

How Looka Works

Intelligent Logo Creation

Users begin by entering their business or project name and selecting preferences such as industry, style, color, and symbol choices. Looka’s AI then generates hundreds of logo options tailored to these inputs, allowing users to preview and adjust designs before finalizing.

Customization & Editing Tools

After choosing a base design, users can refine the logo by adjusting fonts, color schemes, layouts, and icon placement using Looka’s intuitive editor. This immediate visual feedback enables fine-tuning without professional design skills.

Brand Kit Generation

Once a logo is finalized, Looka can automatically create a Brand Kit — a suite of over 300 branded templates including business cards, social media graphics, letterheads, email signatures, and marketing materials that maintain visual consistency across platforms.

Website Builder Integration

Looka also offers an optional AI-generated website feature through its Brand Kit Web subscription. This drag-and-drop builder helps users publish a responsive website tailored to their logo and brand theme without any coding.

Key Features

1. AI-Driven Logo Generator: Create unique logo designs based on business details and style preferences.
2. Custom Branding Toolkit: Automatically generate business cards, social graphics, and other brand collateral.
3. Multiple File Formats: Export logos in high-resolution formats such as SVG, PNG, EPS, and PDF for print and digital use.
4. Intuitive Editor: Easy drag-and-drop and real-time editing empowers users to personalize designs affordably.
5. Comprehensive Brand Assets: Brand kits include guidelines, marketing templates, and social media materials tailored to your visual identity.

Pricing Overview

Looka offers flexible pricing options to suit different needs:

1. Logo Only Packages: One-time purchases starting around $20 for a basic logo and $65 for premium logos with multiple high-resolution file formats.
2. Brand Kit Subscription: A yearly plan (~$96/yr) that provides unlimited branding materials and templates.
3. Brand Kit + Website Subscription: A comprehensive annual plan (~$129/yr) that adds responsive website building and hosting tools.

Designing and editing your logo is free; payment is only required when you choose to download assets.

Who Should Use Looka?

Looka is ideal for:

1. Small business owners and startups building brand identity on a budget.
2. Freelancers and consultants needing professional branding materials quickly.
3. Side projects and personal brands looking for polished logos and cohesive visual assets.
4. Non-designers who want professional visuals without hiring a designer.

Practical Tips & User Notes

Some users appreciate Looka’s speed and accessibility but note that highly unique or complex branding may still require custom design work. Experiences with customer support and subscription value vary across individuals.